Case Studies

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From Graduate Program to the Enterprise segment: coaching that doesn't stop at the hire

How long-term coaching took an Account Executive from the Salesforce Graduate Program to Enterprise Corporate Sales.

From transactional selling to account strategy: mastering enterprise sales

How coaching helped an Account Executive shift from deal-by-deal selling to real account strategy in complex enterprise cycles.

Building your own approach instead of following a playbook: from sales coaching to deal management

How one-on-one sales coaching helped a salesperson build his own approach, from negotiation to deal management at Wolters Kluwer.

From executive leadership to independence: learning to price your own worth

How coaching helped a former executive separate enthusiasm for a project from the price she asks for it.

From BDR to Account Executive: reading the tech ecosystem to pick the right next step

How ongoing coaching guided key career moves, from Salesforce to Memo Bank then Pigment, by reading the tech ecosystem beyond the hype.

From CSM to Enterprise Account Executive: breaking a career decision stuck in over-analysis

How one-on-one coaching helped a Salesforce CSM break out of over-analysis and move into an Enterprise Account Executive role.